About Our Founder
Fay Li is a journalist-turned-PR executive who’s passionate about building brands and promoting the work of visionary entrepreneurs. Praxcomm was born out of the frustration that the traditional PR model no longer works for modern day businesses. Companies need a strategic partner who can help them achieve tangible outcomes without breaking the budget. And that’s what Praxcomm provides.
Prior to founding Praxcomm, Fay led Fortune 500 accounts at FleishmanHillard and ran a successful enterprise technology practice at Lumina Communications (acquired by ICR). She specializes in top tier media relations and counseling C-Suite executives on brand reputation and crisis communications issues.
Fay holds an MBA from the UC Berkeley Haas School of Business and a BA in Broadcast Journalism from the University of Southern California. In her free time, you can find her on the slopes of Lake Tahoe or practicing some Argentine tango moves.
Fay's Current and Past Clients
What People Say
Praxcomm's Services
Media Relations
We broker conversations with journalists and get stories placed in top tier and trade media outlets that boost brand recognition.
Crisis Communications
We're your partner to help you prep for and navigate crisis situations and ensure you emerge with your reputation intact.
Executive Thought Leadership
We formulate strategies to position your executives as thought leaders in front of the right audiences.
Analyst Relations
We engage analysts on your behalf to preview new product launches, gather insights and establish you as a category leader.
Media Training
We provide in-person and virtual trainings so your spokespeople are prepared to represent your company in front of the press.
Social Media
From strategy development to creating content, we amplify your brand with authenticity and originality through a multi-channel approach across social media platforms.